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- Title
Sprachliche Kreativität mittels morphologischer Prozesse: ausgewählte Phänomene in spanischen und englischen Printanzeigen.
- Authors
Busse, Lena
- Abstract
The article analyzes the linguistic creativity in Spanish and English language print advertising. The study took into account more than 350 samples from different print advertisements, which were analyzed in terms of linguistic creativity in product naming. The study considered Women's magazines and glossy magazines for women because it was found that these advertisers have a larger number of print advertisements than daily newspapers.
- Subjects
CREATIVITY in advertising; MAGAZINE advertising; CREATIVITY (Linguistics); SPANISH women's periodicals; ENGLISH women's periodicals
- Publication
Zeitschrift für Romanische Sprachen und ihre Didaktik, 2018, Vol 12, Issue 2, p41
- ISSN
1863-1622
- Publication type
Article