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- Title
Canada's Early Developments in the Public Opinion Research Industry.
- Authors
Adams, Christopher
- Abstract
Provided is an overview of early developments relating to the public opinion research industry in Canada prior to the arrival of the American pollster George Gallup's Gallup Poll, which first began appearing in Canadian newspapers in 1941. In particular, this article puts forward (1) an overview of the early use in Canada of survey research techniques, (2) how government agencies and academics were involved in collecting and processing quantitative data relating to Canadian attitudes and behaviours, and (3) how the private sector, including advertising agencies and market research firms, were developing ways to conduct public opinion research relating to consumers and media, including print media and radio. Together, these activities provided a foundation for what would become a fully developed marketing and public opinion research industry in Canada.
- Subjects
PUBLIC opinion polls; CANADIAN history; SURVEY methodology; ACQUISITION of data; ADVERTISING agencies; HISTORY of advertising; MARKETING research
- Publication
Journal of Canadian Studies, 2019, Vol 53, Issue 1, p48
- ISSN
0021-9495
- Publication type
Article
- DOI
10.3138/jcs.2017-0080