We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
THE SPATIAL STRATEGY FOR THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES IN THE MEATPACKING SECTOR: THE CASE OF JBS AND MINERVA.
- Authors
Aurélio Neto, Onofre
- Abstract
Internationalization of Brazilian companies is a recent phenomenon that calls attention to the accelerated process of opening production facilities abroad. Upon assessing trade barriers affecting Brazilian beef exports, it was found that restrictive measures in the international meat trade propelled the geographical dispersion of Brazilian companies outside the national territory, with the aim of increasing their share in the global market. The case study of the multinational corporations JBS and Minerva has found that opening branches in foreign territories is a spatial strategy adopted by the companies, since the location of production facilities aims to access domestic and foreign target markets. By having a large, strategically positioned production and marketing platform, Brazilian meat multinationals have established direct integration with major global markets and leveraged their operating revenues.
- Subjects
GLOBALIZATION; BEEF exports &; imports
- Publication
Boletim Goiano de Geografia, 2019, Vol 39, Issue 1, p1
- ISSN
1984-8501
- Publication type
Article
- DOI
10.5216/bgg.v39.57226