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- Title
AHP BASED STARTUP BUSINESS SELECTION OF B2C TYPE E-BUSINESS: A CASE STUDY.
- Authors
SAHA, Limon; ISLAM, Rokibul; ISLAM, Rakibul; HASAN, Zahid
- Abstract
B2C, or business-to-consumer, is the type of commerce transaction in which businesses sell products or services to consumers. Small businesses are the most suitable for part-time or entrepreneurial experiences. E-Business has become very popular in this era of high-speed internet & fast-growing demands of the customers. It can be run at a very low cost & manpower. There are so many risks in a startup e-commerce business which can be minimized by proper selection or decision makings. Proper planning can ensure preventive maintenance of the business & enables the entrepreneur to do the right thing the first time. The analytic hierarchy process (AHP) is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. It is one of the world-wide popular methods of decision making. This research is based on business selection by applying AHP. The E-Business decision was taken based on a deep analysis using AHP.
- Subjects
NEW business enterprises; BUSINESS to consumer transactions; ELECTRONIC commerce; ANALYTIC hierarchy process; DECISION making
- Publication
Management & Marketing Journal, 2018, Vol 16, Issue 2, p167
- ISSN
1841-2416
- Publication type
Article