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- Title
Impressions of a speaker as a function of set to understand or to evaluate, of cognitive complexity, and of prior attitudes.
- Authors
Crockett, Walter H.; Mahood, Sharon; Press, Allan N.
- Abstract
The article presents information on cognitive complexity. The present study investigated variations in impressions of a speaker as a function of the listeners' set, their cognitive complexity, and the initial attitudes they held on the issue in question. Subjects watched and heard a videotaped speech, delivered by a young woman, on the topic of the proper role of women in contemporary society. Subsequently, they wrote their impressions of the speaker and assessed the extent to which they thought they would like her. Particular concern of the article was with how the independent variables affected the differentiation and level of organization of these impressions. There is considerable evidence that persons with complex sets of interpersonal constructs, in comparison to their noncomplex fellows, form impressions which, are more differentiated and, are more likely to represent and to integrate inconsistent qualities in the character of the other person.
- Subjects
COGNITION; PSYCHOLOGY; VIDEO recording; SPEECHES, addresses, etc.; SOCIETIES; PERSONS
- Publication
Journal of Personality, 1975, Vol 43, Issue 1, p168
- ISSN
0022-3506
- Publication type
Article
- DOI
10.1111/j.1467-6494.1975.tb00579.x