The article discusses role of pharmacies in dealing with rise of incontinence problems among Australians. It mentions views of Sue Blinman, manager of the National Continence Helpline and continence nurse practitioner, on how pharmacists can advise people on funding schemes like the Continence Aids Payment Scheme (CAPS). It also reveals that according to Euromonitor International reports, women suffer from urinary incontinence in large numbers as compared to male.