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- Title
The K League and the Duality of Glocality: Men's Professional Football in South Korea, 1983–2017.
- Authors
Hong, Eunah
- Abstract
What happens when modern sports systems in noncore sports nations have undergone extended globalization? In this article, I draw on glocalization theory, particularly Roland Robertson and Richard Giulianotti's "duality of glocality" to explore the historical developments of the K League, South Korea's men's professional football league, launched in 1983. There are many reasons the K League has not yet firmly established its status: (a) the league imposed continuous rule changes on foreign field players while banning foreign goalkeepers, (b) the league introduced a distinct competition structure partially adopted from its Western counterparts, (c) a supporter culture was established which has a similar outlook to that of other supporter cultures but it had a different internal structure, and (d) the league produced media content reflecting local viewer needs while maintaining a structure similar to Western media formats. The notion of a two-step glocalization, the process of heterogenization followed by homogenization with other cultures based on the things that were already heterogenized for a lengthy period, is used to advance the debate on glocalization and to better understand the reasons for the failure to attract K League spectators since its establishment in 1983.
- Subjects
GLOBALIZATION; FOOTBALL League; GLOCALIZATION; SPORTS spectators; ROBERTSON, Roland
- Publication
Sport History Review, 2023, Vol 54, Issue 2, p225
- ISSN
1087-1659
- Publication type
Article
- DOI
10.1123/shr.2022-0013