Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title2002 WILLIAM F. O'DELL AWARD.AbstractThis article announces that Carl F. Mela was given the 2002 William F. O'Dell award.SubjectsMARKETING awards; MELA, Carl F.; AWARDSPublicationJournal of Marketing Research (JMR), 2002, Vol 39, Issue 3, p276ISSN0022-2437Publication typeOther