Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTHE PSYCHOLOGY OF UNAVAILABILITY: EXPLAINING SCARCITY AND COST EFFECTS ON VALUE.AuthorsSirgy, M. JosephAbstractThe article presents a review of the book "The Psychology of Unavailability: Explaining Scarcity and Cost Effect on Value," edited by Michael Lynn.SubjectsPSYCHOLOGY of Unavailability: Explaining Scarcity &; Cost Effect on Value, The (Book); LYNN, Michael; MARKETING literature; NONFICTIONPublicationJournal of Marketing Research (JMR), 1993, Vol 30, Issue 3, p395ISSN0022-2437Publication typeBook ReviewDOI10.2307/3172893