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TRADEMARKS, PATENTS, AND INNOVATION IN THE ETHICAL DRUG INDUSTRY.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 3, p. 71, doi. 10.1177/002224298104500306
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- Article
TELEPHONE SURVEY METHODS: THE STATE OF THE ART.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 3, p. 68, doi. 10.1177/002224297904300307
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- Publication type:
- Article
Response Time, Conflict, and Involvement in Brand Choice.
- Published in:
- Journal of Consumer Research, 1979, v. 6, n. 3, p. 295, doi. 10.1086/208770
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- Article
Developing the Marketing Concept in Public Accounting Firms.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 2, p. 165, doi. 10.1007/BF02721906
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- Article
A Typology of Joint Ventures: Japanese Strategies in the United States.
- Published in:
- California Management Review, 1988, v. 31, n. 1, p. 75, doi. 10.2307/41166539
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- Article
Negotiating Venture Capital Financing.
- Published in:
- California Management Review, 1986, v. 29, n. 1, p. 45, doi. 10.2307/41165226
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- Publication type:
- Article
A MODEL OF VENTURE CAPITALIST INVESTMENT ACTIVITY.
- Published in:
- Management Science, 1984, v. 30, n. 9, p. 1051, doi. 10.1287/mnsc.30.9.1051
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- Publication type:
- Article
Affirmative Disclosure of Nutrition Information and Consumers; Food Preferences: A Review.
- Published in:
- Journal of Consumer Affairs, 1979, v. 13, n. 2, p. 206, doi. 10.1111/j.1745-6606.1979.tb00140.x
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- Article
POLLS AND SURVEYS: UNDERSTANDING WHAT THEY TELL US.
- Published in:
- 1992
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- Publication type:
- Book Review
TELEPHONE SURVEY METHODS: SAMPLING, SELECTION, AND SUPERVISION.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Response Latency: An New Measure for Scaling Brand Preference.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 96, doi. 10.2307/3150880
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- Publication type:
- Article
Strategic Responses to Changes in Public Policy: The Case of the Pharmaceutical Industry and Drug Substitution Laws.
- Published in:
- Journal of Public Policy & Marketing, 1984, v. 3, n. 1, p. 99
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- Publication type:
- Article
The Role of Publicity in FTC Corrective Advertising Remedies.
- Published in:
- Journal of Public Policy & Marketing, 1982, v. 1, n. 1, p. 111
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- Publication type:
- Article