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- Title
A Comparison of Housewife Decision Making in Two Social Classes.
- Authors
Fry, Joseph N.; Siller, Frederick H.
- Abstract
A field study employing a shopping simulation compared the purchasing behavior of working and middle class housewives. Explanations of behavioral differences were sought through an analysis of the respondents' personal attributes. Substantial variation was found in the nature of decision making by social class, even when observed behavior was similar.
- Subjects
HOUSEWIVES as consumers; DECISION making; CONSUMER behavior; SOCIAL classes; MARKETING research; CONSUMER attitudes; FIELD research; CONSUMER preferences; SOCIOLOGICAL research; SOCIAL psychology
- Publication
Journal of Marketing Research (JMR), 1970, Vol 7, Issue 3, p333
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3150291