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- Title
THE MAKING OF A GOOD IMPRESSION: INFORMATION HIDING IN AD EXCHANGES.
- Authors
Sun, Zhen; Dawande, Milind; Janakiraman, Ganesh; Mookerjee, Vijay
- Abstract
The article discusses information revelation in relation to ad exchanges with second-price auction mechanisms. Topics include differences between one-call design and two-call design for auctions, the availability of information to bidders regarding valuations, and the the implications of an information revelation policy on stakeholders in the system. An online advertising marketplace is studied.
- Subjects
REAL-time bidding (Internet advertising); ACCESS to information; INTERNET advertising; BIDDERS; MARKETPLACES; COMPUTER software
- Publication
MIS Quarterly, 2016, Vol 40, Issue 3, p717
- ISSN
0276-7783
- Publication type
Article