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- Title
СИСТЕМА УПРАВЛІННЯ РОЗВИТКОМ РИНКУ ПРОДУКЦІЇ ПТАХІВНИЦТВА.
- Authors
О. В., Ніколюк; Т. В., Савченко; Т. В., Бордун
- Abstract
The article is devoted to the assessment of the functioning of the market for poultry products in Ukraine and the justification of strategic vectors for development. Poultry enterprises in Ukraine have acquired the status of one of the key elements of the national agrarian economy. It was identified that the unstable state of socio-economic development of Ukraine, the low level of capital concentration in agriculture, the price disparity between poultry products and industry and its consequences caused significant problems in the functioning of the poultry products market. There is a well-founded need to form a management system for the development of the market for poultry products. The necessity of improving the conceptual basis of the strategic management of the development of the poultry products market in terms of substantiating the trajectory for the transition from a resource-based model of the industry to an innovation-oriented one has been proven. It is necessary to use three approaches to the implementation of price support programs on the market of poultry products from the point of view of demand and supply analysis (increasing farm prices; the government increases farm prices; guaranteed price from the government). The key directions for improving the system of strategic management of the development of the poultry products market have been proposed: technical re-equipment of farms, transition to tools and technologies for automating of production processes; introduction of complex development of specialized main and auxiliary premises and buildings on the basis of fundamentally new planning decisions; gradual transition to innovative industrial technologies; formation of a stable fodder base based on the widespread use of complete ration fodder mixtures; modernization of existing and development of new breeds of poultry; improving the level of qualification of personnel affecting the level of labor productivity; stimulation of a high level of concentration in terms of means of production and labor on the basis of deepening specialization, cooperation in the process of production of poultry products. The issue of integrating educational activities into production processes regarding available cost-effective technologies that can be used to increase productivity and reduce the burden on farmers has been updated.
- Subjects
UKRAINE; POULTRY products; POULTRY processing; AGRICULTURAL prices; MANUFACTURING processes; TECHNOLOGICAL innovations; POULTRY industry; POULTRY breeding
- Publication
Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2022, Vol 14, Issue 3, p19
- ISSN
2312-847X
- Publication type
Article
- DOI
10.15673/fie.v14i3.2357