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- Title
BUILD YOUR BRAND.
- Authors
ZAMAN, ARIF
- Abstract
The author discusses the importance of personal branding in internal auditors' successful career development. Topics covered include considering the perspective of potential employers, ensuring that skills and experience reflect the direction of one's career aspirations, and the importance of continuous self-improvement and self-investment. Also mentioned are maintaining a strong personal brand by enhancing industry knowledge and leveraging professional networking websites such as LinkedIn.
- Subjects
EMPLOYEE branding (Marketing); BRANDING (Marketing); INTERNAL auditors; CAREER development; BUSINESS networks
- Publication
Internal Auditor, 2014, Vol 71, Issue 6, p68
- ISSN
0020-5745
- Publication type
Opinion