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- Title
빅데이터를 활용한 시장분석 및 사업화방법론 분석시스템.
- Authors
김용호; 박형범
- Abstract
This study is about a marketability analysis and commercialization methodology analysis system using big data, and a marketability analysis and commercialization methodology analysis system that can analyze the marketability of the product based on a content channel capable of viral marketing. The marketability analysis and commercialization methodology analysis system using big data according to this study analyzes the marketability of the products to be analyzed by analyzing the marketing content provided on the content channel, so it has the advantage of determining more accurate viral marketing effects on the products to be analyzed.
- Subjects
VIRAL marketing; BIG data; CONTENT marketing; COMMERCIALIZATION; KEYWORD searching; SOCIAL networks
- Publication
Journal of Digital Convergence, 2023, Vol 21, Issue 2, p27
- ISSN
2713-6434
- Publication type
Article
- DOI
10.14400/JDC.2023.21.2.027