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- Title
OCENA WIZERUNKU MARKI TURYSTYCZNEJ POLSKI WEDŁUG OPINII OBCOKRAJOWCÓW.
- Authors
Fedyk, Wojciech; Gruszka, Izabela; Krajewska-Smardz, Anna
- Abstract
The article presents the image of the Polish tourism brand as perceived by foreign tourists. The survey conducted in Venice (Italy) shows that Poland does not have a strong tourism brand, and the knowledge of foreigners about Poland is very poor and stereotypical. The authors attempted to identify the key issues that influenced the Polish tourism image in the context of the needs connected with the commercialization of Poland's tourism potential.
- Subjects
POLAND; TOURISM; INTERNATIONAL visitors; TOURIST attitudes; POLAND description &; travel; TOURISM marketing
- Publication
Rozprawy Naukowe, 2014, Vol 45, p196
- ISSN
0239-4375
- Publication type
Article