Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing stratégique du sport Le cas d'une franchise de la Ligue nationale de hockey.AuthorsPONS, PAR FRANK; RICHELIEU, ANDRÉPublicationRevue Française de Gestion, 2004, Issue 150, p161ISSN0338-4551Publication typeArticle