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- Title
A Comparative Analysis of Media Representations of Taiwan's Yami/Tao Aboriginal Peoples.
- Authors
Meihua LEE
- Abstract
Drawing from the theories of media frames and media representations of "Otherness", the current study intends to appraise how Yami/Tao aboriginal people are represented as "Otherness" and "Self" in the Taiwanese mainstream media and the Yami/Tao ethnic media in Lanyu (Orchid Island). Respectively, the current study intends to examine and compare the differences in media frames of Yami/ Tao aboriginal people by analyzing the content of the reportage from a mainstream Taiwanese newspaper United Daily News, and Lanyu Biweekly, a pivotal Yami/Tao ethnic print medium which launched its frst issue in 1985. Methods of content analysis and textual analysis were employed for comparing the national/mainstream and local/ ethnic media that cultivate and infuence people's perceptions of Yami/Tao aboriginal people in terms of their "images" and "culture". The results indicated that the media frames of mainstream newspaper and local medium differed in terms of "type", "image", and "length".
- Subjects
MASS media &; society; YAMI (Taiwan people); TAIWAN aborigines; CONTENT analysis; COMMUNICATION methodology
- Publication
Intercultural Communication Studies, 2013, Vol 22, Issue 1, p63
- ISSN
1057-7769
- Publication type
Article