Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLiability for Adverse Events in Direct-to-Consumer Advertising—Reply.AuthorsMello, Michelle M.; Rosenthal, Meredith B.; Neumann, Peter J.AbstractPresents a reply to letters which expressed concerns about direct-to-consumer advertising (DTCA) of pharmaceuticals. How physicians have the ability to advise their patients about which drugs would be the most effective in treating conditions.SubjectsMARKETING; DRUG marketing; PHARMACEUTICAL industry; PATIENTSPublicationJAMA: Journal of the American Medical Association, 2003, Vol 289, Issue 20, p2646ISSN0098-7484Publication typeArticleDOI10.1001/jama.289.20.2646-a