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- Title
TROUBLE IN PARADISE: REGULATION OF INSTAGRAM INFLUENCERS IN THE UNITED STATES AND THE UNITED KINGDOM.
- Authors
STEWART, GRACIE
- Abstract
The article focuses on agencies that are responsible for regulating the behavior of social media influencers in the U.S. and Great Britain and will examine when disclosures should be made and the proper way to do so in each country. It also mentions behaviors of comparable pop culture influencers in each country to examine when disclosures are and are not made. It also mentions Advertising Standards Agency, has been more effective in regulating the behavior of social media influencers.
- Subjects
INFLUENCER marketing; SOCIAL media in marketing; POPULAR culture; ADVERTISING agencies; ADVERTISING
- Publication
Wisconsin International Law Journal, 2020, Vol 38, Issue 1, p138
- ISSN
0743-7951
- Publication type
Article