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- Title
Patient Loyalty That Lasts a Lifetime.
- Authors
Peltier, James W.; Schibrowsky, John A.; Cochran, Christopher R.
- Abstract
The article focuses on the patient-provider relationship in obstetrics services. Healthcare providers need to understand what women and their families are looking for in the birthing experience and how these needs change as they move from pre-delivery services to labor-oriented services to post-delivery services. The author feels that the role caregivers play at different points in the birthing experience should be better defined. By gaining a better understanding of how patient-provider relationships evolve throughout the birthing experience, healthcare providers can better design the quality of their obstetrics services, and increase loyalty. It is noted that research in obstetrics care has shown an over-reliance on static measures of relationship strength.
- Subjects
OBSTETRICS; PATIENT satisfaction; CHILDBIRTH; PATIENT-professional relations; HOSPITAL maternity services; CUSTOMER loyalty; MATERNAL health services; PHYSICIAN-patient relations; INTERPERSONAL relations; DELIVERY (Obstetrics); BIRTH rate; HUMAN life cycle
- Publication
Marketing Health Services, 2002, Vol 22, Issue 2, p29
- ISSN
1094-1304
- Publication type
Article