Amazon.com is a leading online book selling retailer. It has diversified into different product lines. It witnessed its first profit in 2002 and continued to do so till 2004. In 2005, Amazon's profit slumped. In 2006, to overcome its loss and to expand further, it entered into the online grocery business. But analysts have mixed opinions about its success. Will Amazon.com witness the same success in the online grocery venture as in book selling business?