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- Title
FINANCIAL STANDING OF THE DAIMLER AG IN THE PERIOD OF THE GLOBAL ECONOMIC CRISIS.
- Authors
Boratynska, Katarzyna; Nikolic, Tanja
- Abstract
The aim of the paper was to analyse the financial standing of Daimler AG and the influence of the most recent global financial crisis on it. Several financial ratios were calculated for this purpose. These ratios showed that the company's profitability suffered tremendously in 2008 and 2009, yet, it recovered in 2010, and it was even able to improve compared with the pre-crisis values in 2011. Liquidity ratios, however, suggest that Daimler was less liquid than the automobile industry on average in the researched period. Inventory analysis pointed it out as one aspect where there is still a room for improvement. Debt and long-term solvency ratios indicated moderately high values that do not give reason for concern; however, they shall be monitored closely in the future. Overall, profitability has suffered during the crisis, yet, it was able to recover afterwards. Debt ratios suffered similarly, though, they managed to remain relatively stable.
- Subjects
GLOBAL Financial Crisis, 2008-2009; DAIMLER AG; AUTOMOBILE industry; PROFITABILITY; FINANCIAL ratios; COMPARATIVE studies
- Publication
Economic Science for Rural Development Conference Proceedings, 2013, Issue 30, p251
- ISSN
1691-3078
- Publication type
Article