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- Title
A Demographic Study on Customer Satisfaction about Handloom Products: A study on Andhra Pradesh state handloom weavers' cooperative society limited (APCO) showrooms.
- Authors
Anumala, Kalyani
- Abstract
Clothing is one of the basic needs of human beings and first produced by using handlooms. Among various revolutions country has come across, there is a prominence for the industrial revolution for bringing power loom sector and mill sector in place, however this development on one hand has led to the downfall of the handloom fabric industry. Following agriculture, handloom is the second largest sector in terms of employment, as it provides direct and indirect employment for about 43 lakh weavers and associated employees. This sector contributes nearby 15percent of the cloth production in the country. Handloom industry is very powerful in terms of exclusivity, production flexibility, scope of novelty and modernization, meeting the requirement of the suppliers promptly and such wealthy prospects in weaving tradition (Ministry of Textiles 2015). The aim of the study is to know the influence of demographic variables like gender, age, educational qualification, occupation and annual income on customer satisfaction towards handloom products.
- Subjects
INDIA; CUSTOMER satisfaction; HANDLOOMS; HANDLOOM industry; INDUSTRIAL revolution; TEXTILE industry
- Publication
Journal of Textile & Apparel Technology & Management (JTATM), 2015, Vol 9, Issue 3, p1
- ISSN
1533-0915
- Publication type
Article