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- Title
Patterns in the Implementation of Corporate Responses to Chronic Problem Products.
- Authors
Di Benedetto, C. Anthony; Chandran, Rajan
- Abstract
This study investigates the issue of managing chronic problem products: products with long-standing, vexing problems. If not properly contained, chronic problems can lead to sales erosion and declining consumer image of the firms and industries involved. This study analyzes patterns of implementation in chronic problem situations and corporate responses to these situations, examining the role of strategic orientation in the determination of the outcomes. Several case histories of chronic problem products were examined. In the most successful cases, the firms used a strategy that combined product modifications with communications efforts aimed at repositioning the product or re-educating the consumer. A concluding section discusses implications for practicing managers.
- Subjects
UNITED States; SOCIAL responsibility of business; SOCIETIES; BUSINESS enterprises; CONSUMERS; ORGANIZATION
- Publication
Journal of Managerial Issues, 2009, Vol 21, Issue 4, p478
- ISSN
1045-3695
- Publication type
Article