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- Title
What Really Drives Corporate Social Responsibility?
- Authors
Stojanović-Aleksić, Vesna; Bošković, Aleksandra
- Abstract
Corporate social responsibility (CSR) can be motivated either by instrumental, moral or obligatory factors. The paper aims to explore how these motives influence the level of CSR. Specific attention is paid to the CSR in state-owned and private companies, since their motives are significantly different. In order to examine these relationships, an empirical study was conducted on a sample of 80 respondents, employed in 24 companies from several industries in the territory of the Republic of Serbia. The findings indicate that internal CSR is more developed if moral motives are dominant. Also, CSR in general, internal CSR and responsibility to customers, are higher in state-owned companies, compared to the private ones. The contribution of the paper is reflected in the discovery of new insights, which are the basis for future research, but also useful for directing the activities of management in the field of CSR which is one of the key requirements for sustainable business.
- Subjects
SOCIAL responsibility of business; BUSINESS ethics; SOCIAL responsibility; BENEFIT corporations (Business structure); CORPORATE culture; SOCIAL impact
- Publication
Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 2017, Vol 22, Issue 3, p75
- ISSN
1820-0222
- Publication type
Article
- DOI
10.7595/management.fon.2017.0018