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- Title
A study on persuasion techniques for medical and welfare fields : A case study of midwifery and care sites.
- Authors
Asami NAKAGAWA; Masahiro SATOU; Hilobumi SAKAKI
- Abstract
In a society where communication is crucial, persuasion is absolutely indispensable. Thus, persuasion is vital to all fields of society, not to mention the field of medical care, nursing, midwifery and elderly care giving. The current study examined persuasion techniques in three cases at midwifery clinical sites. The persuasion techniques examined were "counseling technique", "situation change technique" and "stage design technique", all of which have been practically used by the authors from a professional perspective. The "counseling technique" is one of the persuasion techniques named by Sakaki, et al. (2009), which has shown a significant persuasion effect in an experiment conducted earlier. The "situation change technique" and "stage design technique", also named by Sakaki, et al. (1997), are techniques to create a favorable environment for persuasion. The present study examined and confirmed the effectiveness of these persuasion techniques. Furthermore, another three cases from care sites were studied regarding the persuasion techniques. The techniques, which have been practically used by the authors from a professional perspective, were the "counseling technique" as previously described, and "friendly technique", "family's benefit technique" and "your benefit technique" which were named by Sakaki, et al. (1997). Our results show that the use of the above persuasion techniques was effective in persuading others even in the field of midwifery and care giving. Interestingly, same techniques were not always used in the field of midwifery and care giving when persuading others, however, the "counseling technique" was commonly effective in both fields.
- Subjects
COUNSELING; SET design; MIDWIFERY; ATTITUDE change (Psychology); MEDICAL communication
- Publication
Japanese Journal of Persuasion & Negotiation, 2013, Vol 5, p29
- ISSN
1883-4310
- Publication type
Case Study