Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMSI 50th Anniversary Celebratory Session.AuthorsHoffman, Donna; Keller, Punam; Deighton, John; Lehman, Don; Deshpande, Rohit; Lynch, John; Kahn, Barbara; Moreau, Page; Dahl, Darren; Diehl, Kristin; Berger, Jonah; Fitzsimons, GavanAbstractThe article offers information on the 50th roundtable session of Marketing Science Institute Inc. (MSI) in the U.S. in 2011.SubjectsUNITED States; MARKETING Science Institute Inc.; MARKETING research; CONFERENCES &; conventionsPublicationAdvances in Consumer Research, 2011, Vol 39, p693ISSN0098-9258Publication typeProceeding