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- Title
FORWARD.
- Authors
Kernan, Jerome B.; Shores Jr., Stanley D.
- Abstract
This article acknowledges those who made a significant contribution to the success of the 1975 Association for Consumer Research (ACR) Conference in Cincinnati, Ohio. Obviously, the program committee helped the organizers' wits in the midst of a whirlwind of proposals for workshops and special-topic sessions. That its advice was sound is evident in the superlative sessions ultimately chosen for the conference. Not so obvious, but just as important, was the incredible amount and quality of competitive-paper refereeing contributed by literally scores of colleagues throughout the world. The pledge of confidentiality prohibits the profession from identifying them, but hopefully our heartfelt thanks will evade their anomymity. The officers of ACR helped the organizers in many ways. They militated against those many social murders that typically accompany a conference and its planning. And the President, Jacob Jacoby, had the professional courtesy to let the organizers proceed at will. We do not know how to pay him a higher compliment. That leaves two debts unrecognized. The conference could not have happened without its participants--whether they were at the speakers' table or in the audience. And this volume would not reflect the professionalism it does were it not for the unyielding standards of Beverlee Anderson. Finally, while recognizing that dedications can be idolatrous and that melancholy often degenerates into obscenity, let us simply echo the sentiments of hundreds of ACR conferees.
- Subjects
CINCINNATI (Ohio); OHIO; CONFERENCES &; conventions; CONSUMER research; JACOBY, Jacob; ASSOCIATIONS, institutions, etc.
- Publication
Advances in Consumer Research, 1976, Vol 3, Issue 1, p1
- ISSN
0098-9258
- Publication type
Article