We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Does Tobacco Advertising Target Young People to Start Smoking?
- Authors
Pierce, John P.; Gilpin, Elizabeth; Burns, David M.; Whalen, Elizabeth; Rosbrook, Bradley; Shopland, Donald; Johnson, Michael
- Abstract
Presents a study that determined whether tobacco advertisements encourage teenagers to start smoking. Comparison of a 1990 California telephone survey data with data from a 1986 national telephone survey to calculate confidence intervals; Relation of age to the perception of an advertisement; Influence of changes in market share to changes in advertising; Brands of cigarettes that were advertised the most.
- Subjects
UNITED States; TOBACCO advertising; CIGARETTE advertising; TEENAGERS; TELEPHONE surveys; CONFIDENCE intervals
- Publication
JAMA: Journal of the American Medical Association, 1991, Vol 266, Issue 22, p3154
- ISSN
0098-7484
- Publication type
Article
- DOI
10.1001/jama.1991.03470220070029