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- Title
Sacred and Profane Consumption Revisited: The Case of Fair Trade Consumers.
- Authors
Gould, Nick
- Abstract
Interviews with Fair Trade consumers are conducted in order to asses their views of the sacred and the profane as they pertain to consumer culture. Interviewees included both male and female Christians as well as those with no religious affiliation, all of whom actively participate in Fair Trade consumerism due to a firm belief in social justice. The participants discussed Fair Trade products and consumer culture, as well as definitions of the terms sacred and profane. Despite the definition of sacred as that which is more significant than self, and the profane as that which is ordinary, participants had difficulty connecting these definitions to Fair Trade consumerism, except to expound on practices they termed "evil," such as ecological degradation in developing countries.
- Subjects
ANTI-globalization movement; CONSUMERISM; SOCIAL movements; UNFAIR competition; DEVELOPING countries; SOCIAL justice; CONSUMERS; RELIGION &; social problems; NON-church-affiliated people; CHURCH &; social problems; CHRISTIANS
- Publication
Advances in Consumer Research, 2006, Vol 33, Issue 1, p290
- ISSN
0098-9258
- Publication type
Article