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- Title
Gender Role Incongruency and Memorable Gift Exchange Experiences.
- Authors
Palan, Kay M.; Areni, Charles S.; Kiecker, Pamela
- Abstract
Men are typically thought to dislike being involved in gift giving. The results of this study, however, show that men's involvement in gift exchange is sometimes incongruent with society's gender role expectations. Using written narratives of memorable gift exchange experiences, we find that men are far more likely than women to recall gift giving experiences and that men with feminine gender identities are more person-focused than object-focused in their gift giving orientation. Based on the results, directions for future research are discussed.
- Subjects
MEN'S studies; GIFT giving; GENDER differences (Psychology); SOCIAL interaction; MALE consumers; ROLE expectation; GENDER identity; INTERPERSONAL relations
- Publication
Advances in Consumer Research, 2001, Vol 28, Issue 1, p51
- ISSN
0098-9258
- Publication type
Article