We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The behaviour of repeat visitors to museums: review and empirical findings.
- Authors
Brida, Juan; Disegna, Marta; Scuderi, Raffaele
- Abstract
This study presents a theoretical and operational framework for analysing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply.
- Subjects
EMPIRICAL research; MUSEUMS; TOURISM; INFORMATION sharing; CULTURAL values; TOURISTS
- Publication
Quality & Quantity, 2014, Vol 48, Issue 5, p2817
- ISSN
0033-5177
- Publication type
Article
- DOI
10.1007/s11135-013-9927-0