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- Title
China's Emerging Market for Maple Syrup: Opportunities and Challenges for U.S. Exports.
- Authors
Qingbin Wang; Cannella, Mark; Yang Zou
- Abstract
While China's maple syrup imports have increased steadily since 2009, from 2.85 metric tons in 2009 to 219.96 metric tons in 2020, the share of U.S. maple syrup in China's imports has been less than 9%. This study reviews the development and trends of China's maple syrup imports, assesses the strengths, weaknesses, opportunities, and threats of U.S. maple syrup in China, and derives recommendations for expanding U.S. exports to China. The U.S. maple industry needs to incorporate Chinese consumer preferences and market characteristics in its product development, trade negotiation, and market promotion to capture the opportunities in the Chinese market.
- Subjects
CHINA; MAPLE syrup; EMERGING markets; PRODUCT attributes; TRADE negotiation; CONSUMER preferences; NEW product development; IMPORTS
- Publication
Journal of Food Distribution Research, 2024, Vol 55, Issue 1, p46
- ISSN
0047-245X
- Publication type
Article