Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleManufacturer's channel strategy in live streaming E‐commerce supply chain.AuthorsMa, Rong; Yang, TianjianPublicationManagerial & Decision Economics, 2024, Vol 45, Issue 4, p2087ISSN0143-6570Publication typeArticleDOI10.1002/mde.4102