We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Community-Based Prevention Marketing: Organizing a Community for Health Behavior Intervention.
- Authors
Carol A. Bryant
- Abstract
This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the "Believe in All Your Possibilities" program, lessons learned that have led to revision and improvement of the CBPM framework are described.
- Subjects
MARKETING; HEALTH behavior; SOCIAL policy; RESEARCH
- Publication
Health Promotion Practice, 2007, Vol 8, Issue 2, p154
- ISSN
1524-8399
- Publication type
Article
- DOI
10.1177/1524839906290089