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- Title
Exploring Consumer Behavior and Preferences in Welfare-Friendly Pork Breeding: A Multivariate Analysis.
- Authors
Pugliese, Michela; Previti, Annalisa; De Pascale, Angelina; Alibrandi, Angela; Zirilli, Agata; Biondi, Vito; Passantino, Annamaria; Monti, Salvatore; Giannetto, Carlo; Lanfranchi, Maurizio
- Abstract
This study investigates consumer behavior and interest in "welfare-friendly" forms of pork production, considering the growing presence of animal welfare-focused breeding practices. The aim is to outline the typical profile of pork consumers and identify the key attributes influencing their purchasing decisions. A survey was conducted on a sample of 286 individuals after excluding those who only consumed beef and/or poultry or identified as vegetarians/vegans. Regression coefficients (b), 95% Confidence Intervals (95% C.I.), and p-values were reported for univariate and multivariate models. Statistical significance was determined at p < 0.05 (indicated in bold). The findings indicate that younger participants show greater sensitivity towards consuming meat raised using welfare-friendly methods, raising considerations about the age composition of the sample. The research's originality lies in evaluating consumer interest in pork raised with animal welfare-respecting techniques. The use of appropriate statistical tools, such as multivariate and multilayer models, allows effective solutions for multidimensional hypothesis testing problems in non-parametric permutation inference.
- Subjects
CONSUMER behavior; CONSUMER preferences; MULTIVARIATE analysis; PORK; ANIMAL breeding; CONSUMER profiling; VEGETARIAN foods; YANG-Baxter equation
- Publication
Foods, 2023, Vol 12, Issue 16, p3014
- ISSN
2304-8158
- Publication type
Article
- DOI
10.3390/foods12163014