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- Title
The Standard Group Develops Print Collateral System for Major Food Company.
- Abstract
The article offers information on the efforts of the printing company Standard Group to collaborate with food service agency Food Group and food company Mondelez International for development of sales and marketing materials design system. Topics discussed include result of deployment of the system which suggests increase in customer involvement, role of the digital printing company PODi in the printing industry, and benefits of the system enabling product recommendations for customers.
- Subjects
UNITED States; FOOD industry; STANDARD Group (Company); FOOD Group Inc.; MONDELEZ International Inc.; MATERIALS specifications; CONSUMER preferences
- Publication
Seybold Report: Analyzing Publishing Technologies, 2017, Vol 17, Issue 3, p2
- ISSN
1533-9211
- Publication type
Article