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- Title
DIRECT PUBLICITY - ONE OF THE MOST MODERN METHOD FOR PROMOTION.
- Authors
POPESCU, Liliana
- Abstract
This writing paper suggests tracing out a field that the public in our country approached much more at least in the last years: "Direct advertising". All through this field of promotion, they lay stress on the preferential relations with clients and firms like IBM, American Airlines practice many relations since the end the eighties. Direct advertising covers a large area of activities starting with the informing of the consumers and the conclude of the transaction. For a better understanding of the notion this work is given with a few special studies.
- Subjects
PUBLICITY; DIRECT mail advertising; SALES promotion; CUSTOMER relations; INTERNATIONAL Business Machines Corp.; AMERICAN Airlines Inc.
- Publication
Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2014, Vol 14, Issue 2, p231
- ISSN
2284-7995
- Publication type
Article