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- Title
A STUDY ON CUSTOMER SATISFACTION OF HONDA ACTIVA AMONG WOMEN WITH REFERENCE TO KONNI TALUK, KERALA.
- Authors
SWATHY P.
- Abstract
Today the importance of customer value and satisfaction is gaining importance day by day due to large number of competing brands. Consumer awareness has gone up due to mass advertising and electronic media, better technology available etc. The marketing companies are interested to achieve long term objectives through customer value and satisfaction. Today most successful companies adopt different methods or techniques to satisfy their customer and thereby retain them.
- Subjects
INDIA; CUSTOMER satisfaction; HONDA automobiles; ADVERTISING; DIGITAL media; MARKETING
- Publication
CLEAR International Journal of Research in Commerce & Management, 2016, Vol 7, Issue 12, p76
- ISSN
2249-4561
- Publication type
Article