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- Title
Amici's East Coast Pizzeria.
- Authors
Zafar, Naeem; Fuchs, Jack; Victoria Chang
- Abstract
The Amici's East Coast Pizzeria case study presents the history of Amici's East Coast Pizzeria, started by Peter Cooperstein and Mike Forter in 1987. It allows students to evaluate the company's launch in terms of opportunity identification, as well as to evaluate the company's scaling and growth strategy and options: all in the context of an entrepreneurial startup environment.
- Subjects
AMICI'S East Coast Pizzeria (Company); PIZZERIAS; RESTAURANTS; BUSINESS expansion; ENTREPRENEURSHIP; STRATEGIC planning; PIZZA industry; HISTORY; MANAGEMENT
- Publication
California Management Review, 2013, Vol 55, Issue 3, p153
- ISSN
0008-1256
- Publication type
Case Study
- DOI
10.1525/cmr.2013.55.3.153