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- Title
Comunicação e gestão de crises: uma análise do gerenciamento da Petrobras durante a Operação Lava Jato.
- Authors
Silva, Danilo Almeida; Ferreira, Luiz Claudio
- Abstract
This study aims to identify successes and failures in Petrobras communication during the crisis caused by the start of Operação Lava Jato, which reported a grand scheme of corruption involving the company. Therefore, we chose the period between 12 and 15 December 2014, in which the press published allegations that the president of the company, Maria das Graças Foster, know about million deviation schemes in organizational boards. This research analyzed the contents of 30 subjects, published in the journalistic sites G1 and UOL, which were compared with the information published in the Blog Dados e Fatos (Petrobras). This way, could be possible measure how much the information published by the institution influenced, in some way, in press coverage. The methodology of this study also aimed to identify if the company's communication followed precepts of several authors on crisis management in organizations. The result was that, in the analyzed period, Petrobras communication activities through the blog were inefficient.
- Publication
Universitas. Arquitetura e Comunicação Social, 2015, Vol 12, Issue 2, p9
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v12i2.3486