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- Title
PREKYBA LENGVAISIAIS AUTOMOBILIAIS: VARTOTOJŲ ELGSENĄ LEMIANČIŲ VEIKSNIŲ TYRIMAS.
- Authors
Samoškienė, Aurelija
- Abstract
The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-made decisions is carried out. In addition, statistical factor analysis is performed. The key sets of factors helping the user with choosing a new car are identified and analysed at the level of the groups of factors (factor). The conducted analysis shows that car price, ergonomics, image, dynamic and user-friendliness as well as environmental groups are the main points that assist in buying a new car.
- Subjects
CONSUMER behavior; AUTOMOBILE industry; DECISION making; FACTOR analysis; ERGONOMICS; AUTOMOBILE purchasing
- Publication
Science: Future of Lithuania / Mokslas: Lietuvos Ateitis, 2011, Vol 3, Issue 4, p90
- ISSN
2029-2341
- Publication type
Article
- DOI
10.3846/mla.2011.075