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- Title
Pandemic and Organizational Restructuring: Turnaround Story of Mouthful Foods.
- Authors
Bhattacharyya, Dipak Kumar
- Abstract
This case study illustrates the journey of Mouthful Foods, a traditional family-managed Indian organization. For several decades, Mouthful Foods, had doing contract manufacturing of food products for two leading MNCs in India. It engaged in processing of food products by sourcing ingredients and manpower locally. The organization experienced major change in its business due to the pandemic induced lockdown and was trying to develop suitable organization structure for achieving a fit with their new business model. This company could not only sustain in the pandemic could also reposition itself in the market with an independent identity. From the status of an outsourced business partner of MNCs, the company could establish their visibility by selling products under their own brand name Jeevan. This case study intends to address challenges in framing organizational structure when a traditional family-managed Indian organization begins to corporatize, bringing characteristic changes in their business model.
- Subjects
INDIA; PANDEMICS; MARKET repositioning; BUSINESS partnerships; ORGANIZATIONAL structure; CONTRACT manufacturing
- Publication
Journal of Case Research, 2021, Vol 12, Issue 1, p8
- ISSN
0976-108X
- Publication type
Article