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- Title
Hoy y siempre los clientes son primero.
- Authors
Della Vecchia, Roxana Croda
- Abstract
Modern world opens its Doors to change, promotion of customer service is now of prime importance approaching and learning from customers so as to be able to meet their expectations. Giving customers an excellent service, understanding their needs and identifying opportunities is decisive to build a true relationship and gain their loyalty. Everybody involved in the company must be prepared, regardless of rank or seniority, to acquire and mold service habits, founded on a true customer service culture. Now and always clients come first because they are the company's most important asset, a constant commitment to guarantee that all activities are focused and that business relations are founded on them. One must always keep in mind that they are individuals, and personnel must be encouraged to analyze all their actions from the point of view of good treatment. Clients must be the main objective to achieve sales, increase income and obtain their loyalty which is the foundation of success for modern corporations. There are always qualities which determine each client's value, however, to identify the most significant, an analysis of the tendencies of each industry is in order. If it is tourism these factors could be: Fashion, season, climate, etc. which is why it is fundamental to be on the watch for change. One must look for signs of new preferences and areas of opportunity and growth. In order to obtain client focused solutions which gain their loyalty, successful corporations must apply simple teaching and comprehension techniques to train personnel. When researching different teaching methods it was proven that the Learn, Understand and Feel technique is easy to assimilate, creates corporate synergy by believing in clients, people and programs and becoming an efficient tool to develop service culture.
- Subjects
CUSTOMER relations; CUSTOMER satisfaction; CUSTOMER services; QUALITY of service; CORPORATE culture -- Social aspects; EMPLOYEE training; SOCIOLOGY of corporations
- Publication
Hospitalidad ESDAI, 2009, Issue 16, p77
- ISSN
1665-1839
- Publication type
Article