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- Title
Big brands stitch up success with organic cotton.
- Abstract
The article reports that Indian textile majors like Arvind and Trident and global fashion retailers like Great Britain-based Marks & Spencer and Belgium-based C&A are strengthening their supply chains to increase their market share in the global organic cotton market. Textile manufacturer Arvind which has established an organic cotton-growing project at Akola in Maharashtra plans to cover 1 lakh acre by 2014 and is not only training farmers to grow organic cotton but also pays farm certification costs and guarantees to buy back cotton from farmers.
- Subjects
INDIA; TEXTILE industry; CLOTHING industry; SUPPLY chains; MARKET share; COTTON trade; ARVIND Clothing Ltd.; TRIDENT (Company); MARKS &; Spencer Group PLC
- Publication
Man-Made Textiles in India, 2010, Vol 53, Issue 7, p276
- ISSN
0377-7537
- Publication type
Article