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- Title
Produits alimentaires locaux Les motivations d'achat en fonction des circuits de distribution.
- Authors
Abid, Tarek; Rodier, Francine; Durif, Fabien
- Abstract
While local products can be purchased in various distribution channels (direct, indirect and conventional circuits) most research and studies associate them almost exclusively with direct-to-consumer channel. The purpose of this study, conducted with 731 Quebec consumers, is to distinguish the motivations for buying local food products in these different distribution channels. We have shown that consumer motivations are not identical in the three local food distribution channels studied. The conventional circuit benefits from a functional motivation higher to that of the direct circuit on the one hand, and from an economic motivation superior to that of the indirect circuit on the other. Our results also suggest that the choice of distribution channel has no effect on consumers' perception of the quality of local products. This research offers marketers and different local actors, such as producers and public authorities, opportunities to support and increase sales of local products.
- Publication
Décisions Marketing, 2020, Issue 98, p127
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.098.127.143