Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLES MDD Prédateurs ou fossoyeurs?AuthorsMATHEWS-LEFEBVRE, CLARINDA; FLORES, LAURENTSubjectsGRAVEDIGGERS; STRATEGIC planning; INVESTMENTS; VALUE added (Marketing); BRAND name products; FAST moving consumer goodsPublicationDécisions Marketing, 2012, Issue 68, p105ISSN0779-7389Publication typeArticleDOI10.7193/DM.068.105.108