Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAPPROPRIATION DU MARKETING PAR LE SECTEUR DES ARTS ET DE LA CULTURE.AuthorsBOURGEON-RENAULT, DominiqueSubjectsMARKETING research; CULTURE; ARTS; CASH flow; PROFITABILITY; CONSUMER goods; INDUSTRIAL goodsPublicationDécisions Marketing, 2010, Issue 60, p5ISSN0779-7389Publication typeArticleDOI10.7193/dm.060.05.08