Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCHEESECAKE AND BEEFCAKE: NO MATTER HOW YOU SLICE IT, SEXUAL EXPLICITNESS IN ADVERTISING CONTINUES TO INCREASE.AuthorsReichert, Tom; Lambiase, JacquelineAbstractPresents information on a study which provides earlier research by assessing sexually oriented images of men and women in magazine advertisements in 1983 and 1993. Methodology of the study; Results and discussion on the study; Conclusions.SubjectsSEX in advertising; MAGAZINE advertising; ETHICSPublicationJournalism & Mass Communication Quarterly, 1999, Vol 76, Issue 1, p7ISSN1077-6990Publication typeArticleDOI10.1177/107769909907600102